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Magical moments: What the Everyplay acquisition means for developers
As a veteran of online, mobile and console games services I’ve become used to the idea of change; mostly from sitting on the sometimes uncomfortable bleeding edge. My latest experience of change was...
View ArticleAre We Spellbound By Games – Asking Questions About Habit Forming Design
The Greatest Magic Trick Once upon a time we all thought how charming it was when games had that elusive ‘addictive’ quality which delighted players. But now the term addiction has become an accusation...
View ArticleThe Players Journey
We all want to be heroes (or villains). To be the leading character in our own stories is an important aspect of playing the games we love, even if the story is abstract or apparently absent there is...
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Let’s Play Together: Building Games Communities
Sharing Is Like Alchemy One of the biggest pleasures of my career has been the chance to be part of the passionate dedicated fan communities which surround games. Whilst there has been huge change in...
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A Designer’s Guide To Using Video Ads
Opting For Video Ads: Making a great game is just the start as they say. Understanding the best way for your game to make revenue is vital if you want to be able to make games professionally. In this...
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Design-Driven In App Purchases: Creating Sustainable Monetization
We are in an era on mobile where Freemium has won; but there are many out there who question whether this is a good or bad thing for the player. Indeed, are the current approaches to Free2Play design...
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Games Made For Sharing: Social Game Design
It’s a truism that even in the era of instantly accessible content, nothing quite rivals the power of word of mouth. Social media can help us to find new trusted content to download, but maximizing...
View ArticleAnalytics & The Player Lifecycle
Using data to improve your game’s retention and revenue The innovations which have elevated the games industry over the last year haven’t just been about the free to play model. In fact, arguably the...
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